sathviga.
have a look.

sathviga
showcase.

The work so far. The accounts, the shoots and the things I made at university.

hi, i’m sathviga,

I make content people actually stop scrolling for. That’s the short version.

The slightly longer one: I studied Fashion Marketing and Communications at Falmouth University, where I fell properly in love with the PR, social and influencer side of things, the bit where a brand stops being an idea in a deck and starts being something people want to share, screenshot and send to their group chat. Turning brand ideas into content with real stopping power is still the thing I enjoy most, and it’s where everything I do now grew from.

Then I graduated and, instead of going straight into an office, went the other way entirely. Several months backpacking across Australia and Southeast Asia. Hostels, night buses, questionable street food, the works. I’d always been quite shy, and travelling knocked that out of me. When you’re on your own on the other side of the world, you either talk to strangers or you eat dinner in silence every night and it turns out I can talk to anyone, from anywhere, about pretty much anything.

Not long after coming home, I did something the pre-travel version of me would have overthought for weeks: I messaged someone and asked if she needed a hand. She did. That message turned into freelancing on social media for her business, and that business turned into this one.

So that’s where this starts. If you’ve got a brand feed that isn’t moving yet, let’s talk.

Freelance social

Three accounts.

The Big Brine. 5,400 followers in the first month

A pickle festival. Yes, really. The brief was content that makes people curious and a little bit playful, while still being crystal clear that this is an actual festival you can actually come to. I got to give the brand a proper personality and slowly pull the community into the countdown, and the engagement stayed high the whole way through. Honestly, one of my favourites.

Shogun Sake. +3,300 follower growth since I took the account on

I make and edit everything that goes out across the brand’s channels, then plan it all into the content calendar so it shows up consistently and never feels random. The nice bit is that the growth didn’t come from posting more. It came from having a proper structure and a clearer look, so every post felt like it belonged.

Richoux. 28,000 existing audience I was trusted with

This one was already a big account when I joined, and it got me on set with proper photographers and videographers. I wasn’t behind the camera, but I was right there helping shape the shoots from the creative direction side. I learned so much about how content gets planned, styled and pulled off at a really professional level. And then, best plot twist, they poached me to shoot their iPhone content too.

Work experience

On set at Fabulous Magazine.

Test shoot

with Emily Regan · Fashion Assistant, Fabulous Magazine
the test shoot.

Fashion test shoots run on collaboration: photographers, models, makeup artists, hairstylists, designers, all in one room. I learned how to work inside that team, put an idea into words and contribute to the creative rather than wait to be told.

I directed models on the day, which taught me how to actually communicate a pose, an expression, a movement, and get to the look the shoot was after. Styling it taught me the rest: reading the trend, coordinating an outfit, accessorising, and building something that holds together against the concept.

Fabulous Magazine

with Tracey Lee Sayer · Fashion Director · with Channel 4
on set.

A behind the scenes look at one of Tracey’s shoots. What stood out was the casting: models from Zebedee, an agency built around inclusivity, and a magazine making real space for them on the page.

By the way, thank you for choosing me as a model. People will love the media kit, but when I come in for an in-person casting I get turned away simply because of the crutches and the way I walk. Susan E, model · 2023

What I took from it was how much you learn by watching. The details, the timing, and the way a room full of people pulls a shoot together.

Fabulous Magazine

The Big Fashion Reset · styling by Tracey Lea Sayer
the big reset.

New season trends across a three page opener, shot in the studio and cut together for the magazine and for social.

Working on something this stylised taught me how much of the look is decided before anyone picks up a camera, in the casting, the colour and the styling.

Fabulous Magazine

with Nana Acheampong · stylist assistant
my favourite one.

My favourite shoot I have done for Fabulous, because I assisted Nana on my own. She was someone I had looked up to in the industry, and this was one of her final shoots for the magazine after ten years there.

She let me accessorise the model largely without her. She trusted the choices and said they worked alongside her styling. I also ran the shoot credits: within a fashion magazine every garment and price has to be credited, so it meant tracking exactly what the model was wearing, piece by piece.

University

Falmouth University BA Fashion Marketing and Communications
Public Relations module

Converse × Tie Your Ribbon

A PR campaign raising awareness and funds for breast cancer, built as a collaboration between Converse and the charity with Footasylum as retail partner. It centred on a community event where people customised their trainers using ribbon, taking a live fashion trend and tying it to the symbol of the cause. Influencer partnerships and community engagement carried the message outward, on the understanding that most people’s connection to it is a personal one.

Final major project · dissertation

ASOS entering India

I explored ASOS’s potential entry into the Indian market through Retail Alliance, one of India’s leading retail partners. The question was whether ASOS’s commitment to diversity and inclusive representation could translate in a market that has historically favoured more traditional beauty standards, particularly around fair skin. Alongside the research paper I built a prototype magazine showing how the brand could communicate those values to a new audience while staying culturally aware.

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